Word: yesawich
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...week, or $1,087 per day. Capacity across the industry has increased--15 ships have launched this year, including Carnival's Dream, and 12 set sail next year--so there are deals of less than $60 per day out there. "Hotels are shaking in their boots," says Peter Yesawich, CEO of Y Partnership, a marketing firm, "and they should...
...search for younger customers not only drives the multiple activities, the super spas and the entertainment; it's also driving the trend to shorter hops. "Younger people aren't going to sail for 24 days down the coast of South America," says Yesawich. "They don't have that vacation time." That's one reason Oasis is based in the Caribbean and set up for seven-day voyages...
...good repeat business. Its core customers are a passionate bunch. "Cruising traditionally is about creating communities at sea," says Brown, "and they do extend it to land." There is ample reward for the devotion. Frequent cruisers get cabin upgrades, cocktails with the captain. "People lust after this status," says Yesawich...
...happy repeat customer is great, but "if ships are sailing full, you can only grow passenger volume at the rate you're adding capacity," says Farley. Yesawich sees some pent-up demand. According to his yearly Travel Monitor survey, 40% of active travelers say they're interested in taking a cruise in the next two years. "That's a remarkable number," he says. "Only a handful of places score higher. This business is going to explode...
According to Yesawich, Oasis is tailor-made for first-timers--hence the park, the golf, the shows. "Getting them on the ship is the big hurdle," says Brown. "So the way to get a ton of them up the gangplank is to make it as much like land as possible." Apparently, irony floats...