Word: yankelovich
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Dates: during 1980-1989
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...past quarter-century: the explosion of roles for women, their far greater participation in the country's political and intellectual life, the many options that have come to replace their confinement to homemaking. Very few women would like to turn back the clock. A TIME/CNN survey conducted by Yankelovich Clancy Shulman of 1,000 women across the country found that 77% think the women's movement has made life better. Only 8% think it has made things worse. Ninety-four percent said the movement has helped women become more independent; 82% said it was still improving the lives of American...
...public seems to be tolerant of the notion that gay couples should be allowed more of the rights now accorded to married couples. In a TIME/CNN poll conducted by the firm of Yankelovich Clancy Shulman, 54% agreed that "homosexual couples should be permitted to receive medical and life- insurance benefits from their partner's insurance policies." Yet there is little support for gay marriages: 69% said such arrangements should not be made legal, and 75% felt that gay couples should not be allowed to adopt children...
...survey, conducted by Yankelovich Clancy Shulman, found that 75% of those questioned approve of Bush's performance in office -- a new high for the President, and a better mark by far than Ronald Reagan, Jimmy Carter, Gerald Ford or Richard Nixon received at this stage of their terms. Bush may also find that his popularity has coattails: when asked with which party they identify, just as many people called themselves Republicans (32%) as Democrats. In Yankelovich surveys earlier this year, Democrats averaged a six- point edge. By 39% to 29%, the G.O.P. is seen as better able than the Democrats...
This week's poll is the tenth done for TIME this year by Yankelovich Clancy Shulman, which conducts polling and market research for a variety of corporations, business associations and publications. Since January we have shared our polls with Cable News Network, which broadcasts the results on its 24-hour news shows. Observes Zintl: "If you can get a measure of public sentiment, and some of the reasons behind it, that can be very valuable to the reader. It can add evidence to what we're finding out anecdotally...
Opinion research can also have an impact that transcends the week's news. Says Hal Quinley, a senior vice president at Yankelovich: "Polls, along with the press, are one of the many ways people comment and respond to their political leaders." We happen to agree, but as always, we encourage our readers to form their own opinions...