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Word: whitening (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...Congress gave the FDA a mandate to pass on both the safety and effectiveness of all new drugs before licensing them. Druggists' shelves then were crammed with almost 3,000 previously approved preparations. Some were gimmicky solutions supposed to sweeten the breath or whiten teeth, but others contained valuable medications. Some were made by obscure little companies, but many were produced by distinguished firms...

Author: /time Magazine | Title: Medicine: Clearing Out Old Medicines | 12/7/1970 | See Source »

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