Word: wheeling
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Dates: during 2000-2009
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...August I spent an entire day in pajamas. I only had two status updates during the month of September but one of them was about socks. I napped in October, complained about the noisy neighborhood bar in November and last week I commented about the snow. I'm one Wheel of Fortune reference away from sounding like a little old lady...
...wonder then that the Dutch government is trying something revolutionary to reduce the number of cars on the road - taxing every motorist who gets behind the wheel based on the distance of their trip and the kind of car they drive. The plan, which was approved by the Dutch cabinet in November and is expected to be implemented in 2012, aims to eventually cut the number of traffic jams in the country in half. (See the top 10 green ideas...
Even classic toys get face-lifts, rendering them inexpressive. There is something ridiculous about being able to buy a sock monkey. Legos used to be jumbled batches of bright bricks with the occasional wheel or axle. Now you can buy the Star Wars Venator-Class Republic Attack Cruiser kit, 1,170 pieces with instructions longer than The Brothers Karamazov. You build a cool spaceship, so long as you follow the directions - a useful skill, but not the same as constructing a cathedral out of nothing but cubes and confidence...
...would not be a sin for the guideline to stay similar to the one from the previous year,” Simmons said. “Don’t always reinvent the wheel...
...Agencies aren't necessarily trying to reinvent the wheel. Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech...