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...Henry Wechsler, principal investigator for the AMOD study and an HSPH lecturer, said that his long-running College Alcohol Study, which spawned AMOD, has not found any evidence that such programs are effective by themselves. Instead, Wechsler??s study showed that a combination of policies that limit access to and consumption of alcohol better curb binge drinking and drunk driving on campuses...

Author: By Alex M. Mcleese, CONTRIBUTING WRITER | Title: Program May Reduce Drinking | 11/22/2005 | See Source »

...controversial study examining 37 schools with social norms programs and 61 without them. He concluded that the program didn’t make any difference—that schools employing “social norms” saw no decrease in the amount of alcohol consumed. In some cases, Wechsler??s study said, drinking actually got worse...

Author: By Elizabeth M. Doherty, CONTRIBUTING WRITER | Title: Can Good PR Work Curb Binge Drinking? | 10/6/2005 | See Source »

Perkins is quick and eager to defend his work, however, questioning Wechsler??s methods of data collection and denying his findings. One of the biggest problems with Wechsler??s study, says Perkins, was that it determined whether a school used social norms by posing it as a yes or no question to a single administrator; Wechsler did not ask how or to what extent the schools implemented their campaigns. According to Perkins, the study does not distinguish the social norms prevention approach from other anti-drinking strategies...

Author: By Elizabeth M. Doherty, CONTRIBUTING WRITER | Title: Can Good PR Work Curb Binge Drinking? | 10/6/2005 | See Source »

...tried to contact Wechsler for an interview, but the professor responded only with a terse e-mail message: “My study speaks for itself.” Perkins was skeptical about Wechsler??s reticence. “That response that you got is not the first time that I have heard that,” he told FM. “I think it would be very difficult for him to publicly defend his position...

Author: By Elizabeth M. Doherty, CONTRIBUTING WRITER | Title: Can Good PR Work Curb Binge Drinking? | 10/6/2005 | See Source »

...Despite Wechsler??s criticisms of the social norms program, many schools have stuck by it, and some have reported great success. From 1995 to 2000, for instance, Hobart and William Smith Colleges reported a 30.2 percent decline in the number of students who are frequent heavy drinkers. Northern Illinois University, meanwhile, reported a 44 percent reduction in heavy episodic consumption of alcohol over a ten-year period...

Author: By Elizabeth M. Doherty, CONTRIBUTING WRITER | Title: Can Good PR Work Curb Binge Drinking? | 10/6/2005 | See Source »

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