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Word: watchword (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...climbs a podium and launches into his Six Core Values speech, which is the linchpin of most of his speaking engagements. He always begins with the watchword of his faith: the customer comes first. "Wake up every morning terrified--not of the competition but of our customers...

Author: /time Magazine | Title: Jeff Bezos: Bio: An Eye On The Future | 12/27/1999 | See Source »

...Mart has been accused of being both censor and nanny, condemned as a promoter of demon rum and slave labor, and cited as both a friend and a foe of the environment. "We don't want to be America's moral conscience," says Don Soderquist, senior vice chairman. "The watchword for all of our people is 'Do what is right.' That's what we really preach and teach and we want, but there's so much gray...

Author: /time Magazine | Title: Wrestling With Your Conscience | 11/15/1999 | See Source »

...elected official like Minnesota Governor Jesse Ventura, it is a party of airheads and egomaniacs. What a travesty of democracy that these shallow characters aspire to be candidates for public office, or already hold it! With people like them, "In God We Trust" is an even more urgent watchword for the welfare of our country. MIDGE RITTER Gettysburg...

Author: /time Magazine | Title: Letters: Nov. 8, 1999 | 11/8/1999 | See Source »

Diversity was not yet a watchword, thoughstudents pushed for the admittance of moreminorities...

Author: By Jonelle M. Lonergan, CRIMSON STAFF WRITER | Title: Finding New Battles to Fight | 6/8/1999 | See Source »

Collaboration between the sexes has been a watchword during the past few years of Wilson's tenure, while she has downplayed the role of Radcliffe as an exclusively female space...

Author: By Adam A. Sofen, CRIMSON STAFF WRITERS | Title: Students Wonder Why Radcliffe Considers Its Job Done | 5/10/1999 | See Source »

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