Word: wardynski
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...Pentagon-backed video game called America's Army--are based on four real soldiers, all still serving, who have recently earned Bronze or Silver Stars. "We wanted folks who look close enough in age and background to what we call the prime market: potential soldiers," says Colonel Casey Wardynski, who is overseeing the America's Army project, budgeted at $50 million, including $3 million earmarked for merchandising...
...this summer. America's Army TV specials, comic books and trading cards are also being considered. "We don't expect young people to join the Army because of a toy, but we want to get in their decision space--and for that, you have to be in pop culture," Wardynski says...
America's Army, in which the military has invested $16 million, is the brainchild of Colonel Casey Wardynski, director of the Army's Office of Economic and Manpower Analysis. "In 1999 the Army had had two bad years of recruiting," Wardynski explains. The Army's square, earnest message of honor and patriotic duty wasn't connecting with the next generation of potential soldiers. "This was a solution to the problem." The military has a long history of playing around with war games for their educational benefits, but America's Army was a different animal altogether. The game is also...
...game menu and go straight to an Army recruiting website. Theoretically, the Army can even track your performance in the game and use the information it harvests to evaluate your potential as a soldier. "That's part of the plan, but we haven't done it yet," says Wardynski. "Ultimately, if a kid comes to the Army and signs up, the recruiter could say, 'Have you ever played America's Army?'And with that you could see how they did in the game. Say they've done really well with the medical stuff--are you sure they don't want...
...Colonel Wardynski is quick to point out that in games generally, when you die, you magically come back to life right away. Not in America's Army, he says. "In our game, there are penalties. In our game, if you're wounded or killed, you're out till the game starts over. The level of casualties your team incurs or inflicts on noncombatants--all those things come home as bad things to do. We don't want them to think it's Rambo...
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