Word: volkswagenwerk
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Many auto industry observers believe that Volkswagen needs a replacement for the Rabbit, a move Industry Analyst Maryann Keller of Paine Webber Mitchell Hutchins terms "essential." Despite rumors that a new model is on the way, company officials deny such plans. Insists Carl Hahn, chairman of Volkswagenwerk AG, the parent company: "We don't want to offer the consumer a new shape every day." Yet as long as Japanese and U.S. automakers can nibble into Volkswagen's market by behaving like sheep, it will take more than a wolf in sheep's clothing to revive the company...
...world automakers are now scrambling to grab a niche in the market for efficient, very high mileage compacts and subcompacts for the mid- to late 1980s, but Volkswagenwerk of Wolfsburg, West Germany, is quickly pulling ahead. Having largely phased out its venerable Beetle profile of the 1950s and 1960s for the engineering improvements and angular lines of the bestselling Rabbit in the 1970s, the company is now at work on the aerodynamically sleek silhouette of a new subcompact four-seater design that looks more like a Gucci slipper than...
...Volkswagenwerk AG finally made it official last week: the supervisory board voted to buy a plant in the U.S. to make its fast-selling Rabbit model. The move was scarcely a surprise; VW has been talking about putting up a U.S. plant for years. Nor will the giant German automaker be the first foreign company to assemble cars in America-Sweden's Volvo has already started building a $100 million plant in Chesapeake, Va. Still, the formal decision illustrates how changes in currency values can transform world business patterns...
...year ago, West Germany's Volkswagenwerk AG was fast running out of gas. In 1974 it had lost a staggering $313 million-more than any of the world's business organizations except Britain's government-owned National Coal Board (1974 loss: $316 million). There were widespread fears that world recession would compound the troubles enough to force a government takeover. Today VW is on the road back to prosperity. It will still report a loss-perhaps $100 million to $150 million-for 1975, but almost all of that was suffered in the first half. Managing Director Toni...
...Volkswagenwerk...