Word: two
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Dates: during 1960-1969
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...Working under the United Nations for twelve years, the four countries have raised $175 million, nearly one-third among themselves and the rest in loans and grants from 26 other countries, to finance hydroelectric projects, bridges and engineering studies. The U.S. has spent about $36 million. Thailand has completed two dams, Laos is working on the big Nam Ngum Dam, and Cambodia has begun a power and irrigation project near Pnompenh. Now the most ambitious project of all is ready for financing: the $1 billion Pa Mong Dam between Thailand and Laos. The dam, the first to span the Mekong...
...immediate cause for concern involves the safety of men on the job. Though the North Vietnamese have generally refrained from attacking the workers, some other Communists have been less considerate. Pathet Lao troops shot up a U.S. training camp two miles from the Nam Ngum Dam site in Laos, creating apprehension among Japanese engineers and foremen. A brighter sign is that Communist forces privately promised not to bother the Laotian workmen...
Executive Infighting. The most damaging threat to Mekong development has come from the United Nations. Eager to borrow big money from Robert McNamara's World Bank and other international banks the U.N. shook up the Mekong management two months ago in a way intended to heighten its appeal to Western capitalists and Asian Communists alike. Dr. C. Hart Schaaf, 57, an outspoken and visionary Indiana professor who in ten years as chief executive became known as "Mr. Mekong," was reassigned to Ceylon. U.N. executives felt that the chief should be non-American, particularly if the project is ultimately...
...appearing in Mademoiselle, Harper's Bazaar, Cosmopolitan and other publications. An unclothed, deadpan model looks out from under the slyly provocative headline: "Relax. And Enjoy the Revolution." The product is Cupid's Quiver, a $3.50 package of twelve sachets of liquid douche concentrate that is offered in two floral scents (orange blossom and jasmine), as well as two flavor scents (raspberry and champagne). The ads were created by Marsteller Inc., a relatively sober agency that includes among its accounts IBM, Dannon Yogurt and Fruit of the Loom. Vogue banned any hint of the flavors...
Cupid's Quiver is sold in pastel packaging from cosmetics counters instead of drug shelves. It was introduced nationally in August, and sales in the first two months climbed to $250,000-a total that would please any marketer of a new drug or cosmetic. It has had little trouble moving into better-known stores, including San Francisco's I. Magnin, Washington's Woodward & Lothrop and Brooklyn's Abraham & Straus. Philadelphia's Strawbridge & Clothier declined to advertise the product publicly but included 75,000 brochures for the item in the monthly statements that it mails...