Word: tropicana
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...Buena Vista that Cuban music became better known," says Alfonso, who is also a member of the hot fusion group Sintesis. "That may be true, but it set us back 40 years. Now we are fighting against the mythological vision of the old Cuba, the Cuba of the Tropicana Club and old cars. All the musicians today have to fight to find a market...
...although any orange juice company is free to add the potassium claim to their own marketing materials, Tropicana has achieved a real coup by being first - in no small part because they actually wrangled a ruling out of the FDA in under 10 years...
...mothers, as we all know, always seem to know best. Certain health benefits have long been attributed to the king of breakfast juices: It's rich in vitamin C and certain antioxidants. And Tuesday, the Food and Drug Administration granted juide giant Tropicana the right to put a new assertion on its packaging: Thanks to its rich potassium content, orange juice may help your heart, and lower the risk of high blood pressure and stroke...
...Orange juice, once considered merely tasty and refreshing, is making serious inroads into the health drink market: In the past five years, orange juice distributors, caught in an increasingly tight marketplace, have been ratcheting up health claims and injecting their juices with all sorts of vitamins and minerals. Tropicana, a subdivision of Pepsi-Cola, first shook up the market back in 1997 by adding calcium to its formulations, and pushing its product as a healthy alternative for the lactose intolerant and other milk-phobics...
...although any orange juice company is free to add the potassium claim to their own marketing materials, Tropicana has achieved a real coup by being first - in no small part because they actually wrangled a ruling out of the FDA in under 10 years...