Word: trigger
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Dates: during 1950-1959
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...AromaRama process itself, developed by a public relations executive named Charles Weiss, is fairly ingenious. The film carries a "scent track" that transmits cues to an electronic "trigger" that fires a salvo of scent into the theater through the air-conditioning ports. The AromaRama people claim they can reach every nose in the house within two seconds, and remove the odor almost as fast as they release it. The perfumes* are built up on a quick-evaporating base (Freon), and as the air is drawn off for filtering, it is passed over electrically charged baffles that precipitate the aromatic particles...
Illness prevented one of the two scheduled pianists from performing, with a resulting insecurity that will hopefully be rectified by this afternoon (along with a somewhat trigger-happy light board technician). Cecelia Hopkins played the flute obbligatos with assurance...
Only when the drinker refuses treatment or returns to steady elbow-bending is he fired. "An employer who frequently threatens termination, but does not follow through, furthers the alcoholic's continued drinking," Dr. D'Alonzo believes. "Sometimes this act [of firing] is the trigger that suddenly brings the alcoholic to his senses...
...into the present low-priced three, Detroit dopesters expect that they will certainly be bad news to what is left of the ailing middle-priced market. Says Cole: "The middle-priced field is sitting there with a gun to its head." Some middle-priced dealers have already pulled the trigger. New Orleans' leading Buick seller, Stephens Buick Co., fortnight ago surrendered its franchise and switched to Chevy...
Nikita Khrushchev holds in his raw hands great potential destructive force with a sensitive trigger. Realizing this threat, how can anyone afford to ignore him because of his past? Let's get down to the facts and put aside that which is not pertinent...