Word: trenchcoat
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Dates: during 1950-1959
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Perhaps aware that the trenchcoat is the uniform of the Radcliffe girl, one manufacturer has produced a coat called the "Radcliff" (spelled without an "e"). The promotion manager obviously did not graduate from Harvard nor from Radcliffe. The coat is a Valmeline Import, made in West Germany...
...laundry-bill conscious lass, Stephens has put out a dacron and cotton trenchcoat that is guaranteed washable. It is also wrinkle-resistant. White trench-coats are being shown, too--impractical but awfully attractive...
...only the trenchcoat model, but a variety of raincoats of Egyptian imported (via Britain) cotton are available to the well-dressed man this year. (Macintosh is the brand name to remember). This is of particular interest to the warm-blooded college man who tends to wear his raincoat for a year-round coat...
...category of clothing and personal affects lies the bulk of Continentalist expression. To penetrate from the outside inwards, the raincoat is a universal fact. Anybody knows every Frenchman has a trenchcoat and that (Britain may be thrown in with the Continent in this case) every Englishmean has got his McIntosh...
...worn to excess indoors, at Hayes-Bick's, for example, or in lecture, since besides the elements this garment is meant to fend off the hostilities of a mundane world, and by sheer yardage at that. A mutation in the foul-weather line is the army-surplus trenchcoat; while it does not have the buckles and straps and rings of a good Burberry, it is distinctively green and of a suitably rude material...