Word: trainers
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Dates: during 1980-1989
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...designers finely tune each category of shoe to its particular activity by studying human motion and physiology. Reebok's baseball shoes, for example, have a specially designed cleat pattern called SpeedSlot for fast starts and stops. Crafty Nike marketeers have also invented in-between products, most notably the cross-trainer shoe, designed for an all-around athlete. Cross- trainers offer enough lateral support for the sideways motions of aerobics and basketball but are light and flexible enough for jogging...
...measure, it was down from 29% the previous year. As they pour money into R. and D., the shoemakers hope to come up with new products that weekend athletes can't resist. One new customer of note: Batman, whose movie shoes were based on Nike's cross-trainer...
...their couches and onto their exercise bicycles, has been widely praised. But Reebok's recent "Let U.B.U." ad campaign, which starred eccentric characters in surrealistic situations, was considered a bust. All the major manufacturers have hired celebrity pitchmen. Nike pays multitalented pro athlete Bo Jackson to sell its cross- trainer shoe, and Joan Benoit Samuelson to advertise its running line. L.A. Gear keeps retired Los Angeles Lakers star Kareem Abdul-Jabbar on its payroll; his former coach Pat Riley is under contract with Reebok...
...producing military weapons," remarked a U.S. contractor, "so the competition is blistering." New arms exporters crowding into the market include Brazil, Argentina, South Korea, Taiwan, India, Singapore and South Africa. At last month's Paris Air Show, Brazil proudly displayed its new Embraer EMB-312 Tucano, a turboprop military trainer jet that has been ordered by Britain's Royal Air Force. As more countries step up production of military hardware, they are buying less from traditional suppliers. Tokyo's insistence earlier this year on participating in joint production of the FSX jet with the U.S. suggests that - Japan, the world...
...biggest surprise in the B.U. game was looking into the Terriers' dugout andseeing--of all things--a New York Yankees jacketbeing worn by the B.U. trainer. I always thoughtno Yankees fans were allowed in New England, or atleast we should try to be inconspicuous