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Dates: during 1960-1969
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There is a very practical reason why we as Christians need a theology of revolution. Without it we will be at a total loss about what to do for the rest of the century. -Carl Braaten, The Future...
...York City ratings, the NBC channel pulled a record 84% of the audience and the network projected a nationwide total of 35 million viewers...
Cupid's Quiver is sold in pastel packaging from cosmetics counters instead of drug shelves. It was introduced nationally in August, and sales in the first two months climbed to $250,000-a total that would please any marketer of a new drug or cosmetic. It has had little trouble moving into better-known stores, including San Francisco's I. Magnin, Washington's Woodward & Lothrop and Brooklyn's Abraham & Straus. Philadelphia's Strawbridge & Clothier declined to advertise the product publicly but included 75,000 brochures for the item in the monthly statements that it mails...
...gain a wider market, Socher and Meyerhoff interested Marsteller in handling the advertising account. Vice President Robert Carpenter, who until then had worked on campaigns for such items as laundry products and hand tools, recalls that his immediate reaction to the Cupid's Quiver assignment was "total shock." But, he adds, "once I looked into it more, I began to see it was possible." Marsteller tested the product, the name and the advertising on four panels of women, from conservative matrons to young "sophisticates" (including a movie producer's daughter and a topless dancer). Most of the panelists...
...football Quarterback Sonny Jurgensen. Lombardi has an unaccountable soft spot for rakehells-a good thing, because Jurgensen, despite his off-the-field antics, can throw farther and more accurately than any other man in the game. This season he completed 249 passes, a league-leading total supported by Lombardi's fundamentalist ground game. "That's one area we improved upon this year," says Vince, "just by making them run." One result of Lombardi's endless drills: Rookie Larry Brown averaged 4.4 yds. per carry to rank fifth among N.F.L. rushers...