Word: timesselect
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...Times has tried the charging-for-content trick twice before. In the early days of the Internet, it charged for access from overseas readers, and from 2005 to 2007, it tried TimesSelect, in which readers had to pay for access to its signature columns and opinion pieces. That experiment was abandoned, perhaps partly because the writers chafed at the limits this put on their reach, but also because it limited the advertising play. TimesSelect attracted 210,000 people, according to the newspaper, at about $50 a throw. As the recession set in and the Times' balance sheet began to look...
...porn. 1. Fifteen Minutes: How did this study come about? BGE: I’ve always been interested in funding models for online media. The question is: Who will pay for online media? Who will pay for a premium Wall Street Journal online subscription? Who will pay for a TimesSelect? So far it seems hardly anyone will pay for those services, and we see newspapers really getting squeezed. Separately, adult Web sites manage to sell subscriptions –– even though, by some standards, The Wall Street Journal and The New York Times might be more important...
...York Times is now allowing anyone with a “.edu” e-mail address to access its exclusive online TimesSelect content—free of charge. Since TimesSelect was first unveiled in September 2005, readers have been required to subscribe to the print edition of The Times or pay for a online-only subscription in order to gain Web access to op-ed columns, article archives, and other special features. By waiving the $49.95 yearly online fee for readers affiliated with academic institution—students in particular—the paper is aiming to boost readership...
...entertaining or depressing as this speculation may be, however, there are more interesting reasons why TimesSelect may prove a problematic gesture for the paper, if not for internet journalism in general...
Many of these aggregators have readily denounced TimesSelect: even if they themselves are willing to pay the cost, they still can’t use the articles behind the new wall in good faith because to do so would mean relying on their readers to pony up the dough as well. What good is commenting on an article if your audience can only read your thoughts and not the original text...