Word: switcheroo
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Dates: during 1940-1949
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...reality. The Snake Pit suggests that Hollywood itself might even be cured some day of its own mild schizophrenia, which has made it live for so long in a world of fancy. It also suggests-at a time when Hollywood is desperately looking for a gimmick or a switcheroo to pull it out of-the "movie depression"-that good pictures may offer a radical but not impossible solution...
...after The Jolson Story came out, they did a big switcheroo. 'Please, Mr. Jolson, don't sign with anybody else for ten minutes. Just give us ten minutes, please.' Sign, ha, ha! I didn't want to sign with nobody, so I tell-'em $7,500 a week. They say yes and I almost drop dead...
Variety's show-wise Editor Abel Green summed up in typical Variety staccato: "1947 marks the great French invasion. It's a switcheroo on Yank tourism to Gay Paree. [Miss Boyer] packs herself to a socko sum total. The Francophiles . . . were sampling the grape like it was.7-Up. . . . Miss Boyer really rings the bell. They'll be waiting for Chevalier like French postcards...