Word: swimsuits
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Dates: during 1950-1959
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...Bikini swimming suit, which made a coy appearance on some beaches last summer, will make a big splash along U.S. shores next summer. At least, the swimsuit makers think so. At their showing of suits for winter resorts and next sum mer, makers ranging from big Catalina, and Cole of California, to Manhattan's petite Margaret Pennington, were plainly convinced that the Bikini, and two-piece suits in general, will be the brief thing to wear. Reasons: the rise in private pools, the step-up in travel to Europe, which has broadened the U.S. woman's taste while...
...white ball gowns, paraded across a tangle of TV cables for M.C. Bert Parks ("Aren't they all perfectly beautiful, ladeezandgennimun?"). The Cerfs and the Harts, with seven other judges, voted. The tearful winner: Miss Mississippi (Mary Ann Mobley, 21; 34½-22-35). As he packed his swimsuit and prepared to leave Atlantic City, Playwright Hart's heartfelt beach comment still hung in the air: "We're God's fools...
...same time, Feinberg started reaching out for other well-known lines, e.g., Catalina swimwear (which claims to be the world's biggest swimsuit maker), Fruit of the Loom hosiery. Last week, still pulling itself up by the garters, Kayser agreed to pay $13 million for Milwaukee's thriving Holeproof Hosiery Co. (1954 net: $1,157,984), one of the biggest U.S. lingerie and stocking manufacturers. The merger, Kayser's sixth in one year, will make it the world's largest producer of lingerie, stockings and women's accessories. Solidly in the black, after six years...
...brief can bathing suits get? Is it possible that some day they will disappear altogether? John Adam Zehntbauer, who runs the biggest swimsuit company in the nation, quite naturally thinks not; in fact, he is convinced they have already got too brief. As longtime president of Jantzen Knitting Mills Inc., Zehntbauer has probably done more than any other man to take the female form out of billowing bathing dresses and bloomers and encase it in a tight suit. But Zehntbauer's suits have rarely gone to extremes; with hidden tricks and elastic yarn, they have been designed to help...
...ahead of-southern competitors, Kahn is putting the finishing touches on a ten-year, $8,000,000 program of expansion and modernization. This month he added to his bathing suit line by buying Los Angeles' Caltex of California Co., one of the West Coast's bigger swimsuit producers...