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Word: sweeteners (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

Those funky singing California raisins may be in for some competition from a new kid on the block: the Craisin. Invented by Ocean Spray, a Craisin is a cranberry that has been dried and sugared to sweeten its tart flavor. The product is innocent enough, but the Craisin name has turned raisin producers sour. California growers, who spent $25 million last year promoting raisins, think Craisin is a rip-off. "If it's a cranberry, why don't they call it a cranberry?" asks Don Martens, a member of the California Raisin Advisory Board...

Author: /time Magazine | Title: CRANBERRIES: Not Crazy About Craisins | 6/26/1989 | See Source »

Lawyers for the board gave Johnson and his small coterie of advisers 15 minutes to sweeten the latest offer. At about 1:15 p.m. on Nov. 30, Johnson, chain smoking, submitted a bid of $112 a share and then settled into a tiny % office to await the verdict. The directors still favored Kravis. "KKR was going to have to sell fewer businesses," a source close to the board said, "and there was more protection for RJR employees under the KKR offer." Moreover, the informant added, while the Johnson group said it would reduce its initial stake in RJR after...

Author: /time Magazine | Title: 250,000,000,000 Buyout Barons : KKR outfox Ross Johnson's group | 12/12/1988 | See Source »

...sweeten offers, many employers supplement higher wages with such incentives as hiring bonuses, free trips and job training. Flexible schedules are increasingly appealing to those from two-income families. Von's, a California grocery chain, had trouble finding enough students and other young people to fill its 16-hour-a-week schedules for baggers and clerks, so it expanded the workweek for those jobs up to 32 hours, which can be arranged to the employee's liking. The purpose: to attract homemakers, retirees and other people looking for supplemental income...

Author: /time Magazine | Title: All Hands on Deck! | 7/18/1988 | See Source »

...fact, the Soviets had already done a great deal to sweeten their offer on offense: they seemed willing in principle to accept an overall ceiling of 6,000 nuclear charges and a subceiling of 3,600 on ICBM warheads. At the end of May, Karpov and his colleagues eased their position on defense as well. Backing away from their earlier insistence on an immediate and comprehensive ban on all "space-strike arms," they proposed a package of what they called interim measures: a ban on antisatellite weapons, a ban on "space-to-earth weapons" (such as lasers mounted on orbiting...

Author: /time Magazine | Title: The Superpowers: Inside Moves | 5/30/1988 | See Source »

...hugely successful gold speculator, has shed several repellent wives. Recently someone knocked off his loathsome fifth, presumably to keep her from inheriting the family bundle. There are nine children, including Ian, and assorted spouses and their children. All are neurotic, vengeful and desperate for money, because Malcolm refuses to sweeten their small trust funds. The author's scheme neatly turns the King Lear plot inside out, observing the wreckage strewn about the heath when an aging tyrant fails to hand over power and wealth to his children...

Author: /time Magazine | Title: Books: Reverse Lear HOT MONEY | 3/21/1988 | See Source »

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