Word: supersmart
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Dates: during 1930-1939
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...dress manufacturers of Manhattan's 7th Avenue who were asked last winter to guess what women would be wearing this fall, Hollywood designers Omar (né Alexander) Kiam, Irene and Helen Taylor turned out most of the dresses, gowns and coats for Vogues of 1938. Manhattan's supersmart John-Frederics and Sally Victor did the hats, Jaeckel the furs. Through the Modern Merchandising Bureau, 52 dresses, 24 hats and various accessories shown in the picture will be on sale in first-class U. S. department stores in the next few weeks...
Other aristocratic records were ready to fall. One afternoon William Pinckley, stalwart (6 ft.-2 in.) deputy marshal, rode up Fifth Avenue in a taxi and descended before a supersmart apartment house at No. 2 East 70th St. He ascended to the seventh floor and announced he had a warrant to serve on Joseph Wright Harriman, Esq. Two starched trained nurses fell upon him. Five minutes later Mr. Pinckley was riding down Fifth Avenue to tell his superior that Mr. Harriman would die if arrested...