Word: souvenirs
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Dates: during 2010-2019
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...after Hudson's Bay was bought by Connecticut-based private-equity firm NRDC Equity Partners, wanted to use the Vancouver Olympics as a platform to reconnect the company with its Canadian heritage. He gave his design team simple instructions. "We needed something that wasn't so much a souvenir for the Games," says Sherman, "but a product that would have life long beyond 16 days." (See pictures of the Olympics' fabulous fans...