Word: sniafiocco
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...swatches of cloth, in gay colors and designs, reached the U. S. last week from Italy, accompanied by such explanations as: " 'Wooden overcoats' for live Fascists the rage this season.'' Some of the samples resembled wool or flannel, others mercerized cotton. All were specimens of Sniafiocco, a textile made from wood pulp and lately developed by engineers of Italy's big Snia Viscosa, makers of artificial silk...
...making rayon by the viscose process, cellulose is first reduced to a viscous mass. For Sniafiocco the stuff is passed through a fine-mesh screen; the threads are coagulated, cut, finished. They are then ready for the spinner. Snia Viscosa loudly protests against labeling Sniafiocco a synthetic or substitute cotton. It is superior to cotton, say the Italians, in that the staple length of its fibre is precisely even and can be given any length wanted by the spinner, and that it is free of dirt and leaves which contaminate raw cotton. Thus although Sniafiocco fibre costs more than cotton...
...until last month did Sniafiocco reach Rome's shopwindows, but for months before that the Snia Viscosa plant was turning it out at an estimated rate of 90,000 lb. per month. Most of this was exported to Germany. Snia Viscosa now looks for a drop in German purchases because Germany has developed an artificial cotton of her own called Vistra. At Vistra, which looks very much like raw cotton, textile men in the U. S. few weeks ago had their first look...
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