Word: sneakerhead
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...flexible composite on the hood of a car. Hui, who goes by the name C2, is something of a celebrity at his school for customizing shoes for people like NBA star LeBron James. Despite his fame, Hui, 16, admits that at heart, he is just another sneakerhead. "Once I get the money," he says, "I always put it back into the shoes...
...leftovers of old and discontinued models from the major shoe companies. These pristine, never worn, never even laced shoes are known as deadstock to sneaker freaks, and a particularly sought-after pair (like original Nike Air Jordans) can easily fetch as much as $1,000 on eBay or the sneakerhead websites. At those prices, these prized pairs stay off the feet to maintain their mint condition...
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