Word: simulcast
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Dates: during 1950-1959
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...call for a drastic gesture. Beset by a giveaway program on rival NBC (The Price Is Right), Arthur Godfrey was fighting back with a giveaway of his own-in which winners would get anything "reasonable" they asked for-plus a new format that scraps his old 60-minute simulcast for an hour of radio followed by a half-hour of straight TV. After a decade, it was his first concession that TV is a visual medium...
...Voice became the first commercial musical simulcast (radio and TV), last summer discontinued its radio portion because "we could get more for our money...
...Blip blop bleeeeep," returned the voice over the CBS radio-TV "simulcast" from 6,000 miles away. "Who wants me to week wawk come home bureeek...