Word: sigismondi
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Several newcomers, most notably Williams (who did Mary J. Blige's lush clip Everything), Paul Hunter (Erykah Badu, Sean "Puffy" Combs), Jonathan Glazer (Radiohead, Jamiroquai) and Floria Sigismondi (Marilyn Manson, Tricky), have risen to the challenge. As a result, the directors themselves are becoming MTV stars. Williams and Hunter have almost become brand names; each has a colorful, highly recognizable style, and hip-hop stars--and even some alternative bands--are rushing to work with them. All four of these directors are up for multiple awards at next week's MTV Music Video Awards, and all four are starting...
Interestingly, some of the directors are contemptuous of the field in which they've risen to the top. "Music videos are largely rubbish," says Glazer, whose video Virtual Insanity, for the trippy Euro-dance group Jamiroquai, is nominated for a record 10 MTV awards. Says Sigismondi: "I don't watch [MTV]. I'm really not up on what's trendy. I'm in my own little world...