Word: sigismondi
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Dates: during 1990-1999
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Several newcomers, most notably Williams (who did Mary J. Blige's lush clip Everything), Paul Hunter (Erykah Badu, Sean "Puffy" Combs), Jonathan Glazer (Radiohead, Jamiroquai) and Floria Sigismondi (Marilyn Manson, Tricky), have risen to the challenge. As a result, the directors themselves are becoming MTV stars. Williams and Hunter have almost become brand names; each has a colorful, highly recognizable style, and hip-hop stars--and even some alternative bands--are rushing to work with them. All four of these directors are up for multiple awards at next week's MTV Music Video Awards, and all four are starting...
Interestingly, some of the directors are contemptuous of the field in which they've risen to the top. "Music videos are largely rubbish," says Glazer, whose video Virtual Insanity, for the trippy Euro-dance group Jamiroquai, is nominated for a record 10 MTV awards. Says Sigismondi: "I don't watch [MTV]. I'm really not up on what's trendy. I'm in my own little world...
...Sigismondi, 31, who was born in Italy and lives in Canada, says she never aims to shock, though she usually strikes a nerve: "I try and look for beauty in darkness, to make some kind of harmony in the images." In her video for shock-rocker Manson's Tourniquet, we are treated to the sight of Manson shaving his own armpit; in Sigismondi's clip for The Beautiful People, we see writhing worms, rows of stomping fascistic boots and Manson's mouth pushed open by some cruel dental device. The songs themselves are dumb and brutal, but the videos have...
...course, Hollywood is calling. In the past few years other video directors have made the jump from MTV to feature films; David Fincher, who created videos for Madonna, went on to direct Seven and the forthcoming thriller The Game. Sigismondi says movie scripts have been "flooding in," but that she hasn't chosen a project. Williams is developing a live-action Fat Albert feature for Bill Cosby. Hunter has signed to direct a film for HBO, and Glazer is working on the movie Gangsta Number One. But none of them have yet decided to leave videos for movies permanently. Says...