Word: seabright
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...Coke denied polluting water and sucking wells dry in India, but Seabright admits it mishandled the controversy on the p.r. front. "If people are perceiving that we're using water at their expense, that's not a sustainable operation," he says. "We sell a brand. For us, having goodwill in the community is an important thing." Last December, Coke spent $10 million to establish the Coca-Cola India Foundation, which has already installed 320 rainwater harvesting structures in 17 Indian states, and plans to provide clean drinking water to 1,000 schools...
...That big thirst is why it's essential that Coca-Cola addresses water issues as part of its corporate social responsibility program, says Jeff Seabright, the company's vice president of environment and water resources. Population growth and climate change mean that water is no longer available in seemingly limitless quantities - and Coke needs to be part of the solution, not part of the problem. "It's great that companies used to hand out checks for scholarships or to clean up litter," says Seabright, "but increasingly the real relevance is using the company's core competence to address issues that...
...Coke is focusing on reducing water in its plants and conserving water with the help of its partner NGOs. In the meantime, there's no prospect of demand for its products drying up. "The reality is that people will continue to need to drink liquids," says Seabright. "We're going to be in business." Always Coca-Cola? As long as its taps...
Many of the old-fashioned mansions had been torn down, to make room for smaller seashore moderns. It was getting too difficult to put up a flock of visiting amateur stars. Moreover, there was the tournament's "wear & tear on the courts." All in all, Seabright decided, it was more fun to play tennis than to watch it, even when it was good...
...Seabright's original objects: "The practice of Lawn Tennis, of Cricket, and of Baseball, by the members of the Club, and the encouragement of the practice among others in the the State of New Jersey." Seabright soon left the encouragement of of baseball and cricket to others...