Word: scotsman
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Dates: during 1950-1959
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...chance finally came when Churchill was elected S.-P.'s do-or-die president in 1956. Out rolled his austere, cheap ($1,795) Scotsman. That car missed, but it taught Churchill that U.S. buyers want more than a stripped-down version of a costlier car. So he built a new car, presided over every mechanical detail, hustled out to the plant at any hour of day or night when a decision was needed. The Big Three have been working on their compact cars for a year or more. The Lark was driven into showrooms just seven months after...
...fortune when he set up a bush-country radio station, soon took over a bush-country weekly in a fast deal: "One dollar down and chase me for the rest." Like Fleet Street's Lord Beaverbrook, he eventually outgrew Canada, six years ago bought Edinburgh's Scotsman, settled in Scotland, soon had a corner on Scottish commercial TV ("The most beautiful music to me is a spot commercial at ten bucks a whack") and an approved coat of arms. Motto: NEVER A BACKWARD STEP...
...pipe sticking from the rubble. He yelled back, heard an answering croak: "There are twelve of us in here. Come and get us.'' That they did. Swiftly, yet with infinite care, the rescuers dug toward the entombed men, both sides shouting happy obscenities. A burr-tongued Scotsman yelled through the pipe, got the reply: "Take the marbles out of your mouth and talk English." The rescue team shoved a copper tube through the steel pipe, poured in water, hot coffee, then soup, while a mine doctor shouted instructions to take one swallow, count 500, take another...
Europe more commercials are seen in movie theaters than on TV) came a parade of chimpanzees peddling tea, a horse in a German kitchen praising a new refrigerator, the Loch Ness monster breathing fire to light a Scotsman's cigarette. American cowboys peddled Scotch whisky in Spanish, and an African witch doctor praised British beer. Victims of auto accidents emerged with their shirts clean because they had been washed with France's Pax soap. "You can always tell the country of origin without a catalogue, even if you don't spot the language." said Judge Thomas...
...JAPANESE under a kimono gets as cold as a Scotsman under a kilt, and thereby hangs the warming tale of enterprise displayed by Japanese Businessman-Inventor Konosuke Matsushita. Disturbed because Japanese had to work in unheated factories, he developed electrical pants, with tiny heating wires embedded in the fabric. For how heated pants may make Matsushita, already the Japanese with the highest taxable income, even richer-see BUSINESS, Amps in the Pants...