Word: scotch
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Dates: during 2000-2009
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...Drinking patterns in India are unlike those of any other major market. Hard liquor is far more popular than beer and wine, with spirits accounting for about 70% of the market. Nearly all of that is whiskey - a legacy of the colonial fondness for Scotch. India is the largest whiskey market in the world, so American whiskey producers figure they've got a head start in India compared to other new markets. "Indians are preordained whiskey drinkers," says Frank Coleman, senior vice president of the Distilled Spirits Council of the United States, a trade group for American spirits makers. "They...
...changing state taxes and regulations. The complexity of the market means that only big producers like Jack Daniels and Jim Beam can afford to make a go in India on their own, and usually only with their premium labels. Although single-malt is a new status symbol in India, Scotch-whisky producers have been similarly frustrated in their efforts to crack the Indian market. In response to complaints at the World Trade Organization, India has lowered its base tariff, but alcohol importers and trade representatives from the U.S. and E.U. are pressuring India to lower taxes even further...
...Washington. Arnold evoked images of "saucers skipping on water" to describe how they flew through the air, but a local newspaper misquoted him, and the term flying saucer was born. That same year, a rancher stumbled upon a 200-yard-long swathe of rubber strips, tinfoil, wood sticks and Scotch tape in Roswell, N.M., and decided to haul the wreckage to a nearby Army airfield, where an excited officer issued a press release claiming a "flying disk" had been recovered. It took less than four hours for a general in Forth Worth, Texas, to step in and claim that...
...companies are tackling the punishing economy with humor. DCI Studios has a Christmas card that doubles as a "new guide to the stock market." Some useful terms: "Broker: What we are this year compared to last year. Merrill Lynch: What we want to do to Merrill. Liquid assets: beer, scotch, vodka, whatever helps...
...Office,” Michael Scott drinks milk and sugar (hold the coffee); on “Parks and Recreation,” Leslie Knope likes hers smothered in whipped cream. The difference between black and instant coffee has become as vast as the difference between scotch rocks and appletinis...