Word: schlatter
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Dates: during 1960-1969
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Midseason replacement schedules include three Smothers Brothers or Rowan and Martin derivatives-and a fourth, an all-Negro Laugh-In, may yet be added by NBC. ABC will carry a still untitled show by Laugh-In Producers George Schlatter and Ed Friendly, introducing a group of unknown comics. What's It All About, World?, starring Dean Jones and produced by Saul Ilson and Ernest Chambers, originators of The Smothers Brothers, will also go on ABC. CBS will pick up another corporate effort by Smo-Bros Productions, The Glenn Campbell Goodtime Hour, featuring frequent visitations by Pat Paulsen. Among...
SOUL (NBC, 8:30-9:30 p.m.). The producers of Rowan and Martin's Laugh-In, George Schlatter and Ed Friendly, have more irreverence and irrelevance in store in this all-black musical variety special; stars include Lou Rawls, George Kirby and Nipsey Russell...
Apparently, yes. As the script takes shape, Wiles and Schlatter begin to toss out soft comedy lines and beef up others. Soon the final draft-having grown to 235 pages, or about three times as large as the customary script for a one-hour comedy show-is ready. The cast gathers around a table in the studio for a read-through. After two days of casual rehearsal, they head for the stage for two twelve-hour days of taping. The only audience present consists of staffers, office boys, secretaries, members of families. The laughter on the show is canned...
...Producer Schlatter, who is in charge of these tapings, also acts as referee and muse. Burly, bearded, he sits atop a tall stool in the studio, juggling phones, flipping through scripts, arguing with the censor and, occasionally, pinching the behind of any girl who is careless enough to stray within range...
Another temptation Schlatter & Co. are unable to resist is the chance to cash in on a pile of merchandising arrangements. A new Laugh-In magazine is selling at the rate of 300,000 a month. The first Laugh-In record album has sold 125,000 copies in three weeks. A rather third-rate Laugh-In comic strip is running in 60 newspapers. Soon there will be Laugh-In jogging outfits, Laugh-In water pistols, Laugh-In graffiti wallpaper and Laugh-In fortune cookies...