Word: rationalize
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Dates: during 1960-1969
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...Service seemed hard, civilian life was no more inviting. Food and gasoline were available only on the ration system. There was little money to spend on Boston night-life. And even free speech was thought an extravagance that couldn't always be allowed. Drew Pearson and Walter Winchell fell victims to a controversial court decision in February, 1943; they were told they could no longer criticize high government officials on their radio broadcasts in this state of national emergency...
...last year they spent $52.5 million to advertise their argument more than 80% of it on television. Accounting for some 75% of the advertising dollars were: General Foods (Gaines and Top Choice-$11.5 million), Ralston Purina (Chow-$11 1 million), Quaker Oats (Puss 'n Boots Ken-L Ration-$9,000,000), Carnation (Friskies-$4.2 million), and Liggett & Myers Tobacco Co. (Alpo-$4,000,000). Ten years ago, the entire industry spent only $21.2 million on advertising...
...spent a week in Saigon getting USAID identification cards, a px ration card, a Vietnamese driver's license, seeing Saigon and getting used to the look and feel of siege. At night I sampled the restaurants, favoring the old French Colonist haunts. The best of a good lot was a purely Vietnamese place, the My Canh, a floating restaurant tied up on the Saigon riverfront. It made news last year when a VC satchel charge ripped it and several patrons apart. As much as I enjoyed eating there, there was an indecent feeling about consuming sweet and sour pork, Carling...
...quantities of the stuff to refugees but hasn't had much success in selling its tastiness. A lot of it ends up in hog troughs. So USAID people have printed little 'cookbooks' on 'good eating' with bulgar wheat. The refugees still don't like it and want their rice ration back...
...their homes, but they continue to live in the spirit of cruel dispossession. The roads and fetid alleys are still either choked with dust or, during the winter rains, awash in light brown mud. A few shops provide essential services-shoe repair, clothing-and the U.N.'s daily ration (1,600 calories in winter) can be supplemented at ramshackle fruit and vegetable stands. Menfolk gather, as they always have, in coffeehouses, to talk and sip thick, dark coffee...