Word: rationalize
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Dates: during 1960-1969
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...With the outbreak of World War II, the country-and the Post-took on a more serious air. Ben Hibbs, a former Kansas newspaperman and editor of Country Gentleman, who took over the Post in 1942, deployed a staff of crack war correspondents. He also changed the fiction-nonfiction ration from 70-30 to 30-70, shortened the articles, and struck a crisp, bright tone throughout. But when postwar American society and American journalism began changing, the Post was not so nimble as it needed...
...plan establishes a ration system for arrivals and departures per hour at airports and allots the bulk of such operations to scheduled commercial flights. At New York's John F. Kennedy International Airport, where the pressure has been greatest, the FAA intends to allow a fixed number of 80 landings and takeoffs an hour. The allocation is based on instrument conditions; if the weather is suitable and visual-landing regulations prevail, more than the 80 will be permitted. Priority will be given to commercial airlines, with a small number of reservations split between air taxis and private airplanes...
...little food with them, and Czechoslovaks were in no mood to ease their hunger pangs. Grocers and restaurant operators consistently refused to sell or give them anything, and farmers hid their stock. At one point, the underground radio gleefully announced that the average Russian tank crew's daily ration consisted of "six potatoes and some fat." It is small wonder that, after sitting down to that kind of mess, one trio of noncoms decided to raid a grove of apple trees near downtown Prague. Unfortunately for their appetites, the trees happened to be growing behind the U.S. embassy...
...refugees from the war zone have filled Biafra's towns to overflowing; other thousands are packed into refugee camps that have neither enough food nor enough medicine. At Umuaka Camp near Port Harcourt, where 100 refugees have to share a 15-by-15-foot room, the daily ration consists of two cups of cassava, a starchy, sawdust-like root. When Wilde visited there, a child had just died-it was a year and a half old and weighed no more than eight pounds. Its mother was too weak to brush the flies off the body. "This is a children...
...only way to sell certain analgesics was to make the viewer queasy just watching: faucets dripped acids into the stomach, hammers clanged on anvils in the head. It was getting increasingly difficult to tell whether the little old winemaker was getting tanked on Drano, or pushing Ken-L Ration for hungry Living Bras. Gradually, after 20 years of hard-sell harangue, viewers developed a kind of filter blend up front. They did not turn off their sets; they turned off their minds. Admen refer to that phenomenon as the "fatigue factor," but their research departments know it by the more...