Word: publicity
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Dates: during 1990-1999
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...Wall Street Journal. The story did two things: it introduced Amazon to a whole new stream of customers, and it caught the attention of rivals like Barnes & Noble and Borders Group, which hadn't yet moved online. Barnesandnoble.com would appear a year later--just before Amazon's initial public offering, which went off at a modest $18 a share. Never mind that the celebrated venture-capital firm Kleiner Perkins Caufield & Byers was its biggest institutional investor before the IPO. Wall Streeters were afraid of the threat posed by the giant Barnes & Noble, whose national network of bookstores looked unbeatable, prompting...
Whitman started imposing discipline fast. She whipped the finances and infrastructure into shape and got the company ready to go public. Within months of her arrival in early 1998, she was leading an eBay team on a road show to win over investors. On Sept. 24, 1998, the initial public offering took place, with shares offered at $18; by the end of the day the price had bounded up more than 160%, to $47. Omidyar, Skoll, Whitman and the rest of the eBay staff were suddenly rich. Back at the office, conga lines snaked through the hallways...
...victory. "The primary political objective of this war is to get Putin elected president next year," says TIME Moscow correspondent Andrew Meier. "And Putin's handlers recognize that as fast as he's risen on the success of Chechyna thus far, he could fall just as fast if the public begins to perceive that the war is going badly." The onset of winter makes a quick victory against guerrilla forces in the mountains extremely unlikely, and even Grozny is proving far more resilient - and costly in terms of Russian casualties - than Russian military boasts allowed for. Even if they risk...
While Americans may be unaccustomed to being told they're in danger of being blown to bits on the streets of their own cities, raising public awareness can actually help foil terrorist plots. "Washington is treading a middle path between spreading panic and making the public more alert," says TIME correspondent William Dowell. "Of course it's possible that nothing will happen, but there's also obviously a real threat. The guy traveling with Ressam remains at large, and Ressam's travel bookings suggest he was planning to leave the bomb equipment for someone else to assemble." In public...
...Cincinnati dove right into the thorn bush, declaring Cleveland's four-year-old voucher system illegal. Although the program will continue until a higher court makes its ruling, Judge Solomon Oliver Jr. ruled that the voucher program - which allows families to send their children to private schools using public funds - is unconstitutional. Because most of the subsidized students attend religious schools, Oliver said, the vouchers provide taxpayer money for religious instruction. Ohio's attorney general vows to appeal the ruling, and many analysts expect the case to go to the U.S. Supreme Court. "This is a hugely important case," says...