Word: publicity
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Dates: during 1950-1959
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...enemies, he said, admitted it). The manger scene-with the Wise Men from Matthew and the shepherds from Luke-is one of the oldest Christian traditions. It is also the easiest to dramatize. Canticles of the 4th, 5th and 6th centuries-designed to teach doctrine to an illiterate public as well as to entertain-were the precursors of the medieval miracle plays. Some of the old canticles contain poetry that still has power to evoke the mystery and miracle of Christmas, as for example the 5th century Contacio of St. Romanus of Emesa in which the Wise Men are invited...
...finally halted. The sad singer was taken to hospital for a rest cure-some 20 hours a day of drug-induced sleep. "Everything becomes a great white silence," explained France-Soir. L'Aurore printed a picture of the clinic, the name (Bellevue) showing clearly to attract the curious public, and an arrow pointing to Piaf's room...
Monopoly & Men. Through their public-service crusades, the Kansas City papers hope to erase the taint of monopoly. For years, the Star and the morning Times (and the combined Sunday Star) imperiously forced subscribers to take both papers and made advertisers buy space in both or stay out. In 1955, the U.S. Government broke up this trust by decree, prompting dozens of civil damage suits brought by vicinity papers and advertisers claiming injury. The cost in embarrassment was great, and that was not all. The financial strain caused the Star to postpone an ambition of many years' standing...
...rigidly follow a formula of rewriting public speeches so as to emphasize what the reporter, sometimes with no knowledge of his own about the subject, thinks is the most important or sensational phrase...
...average of $95 each on medical care in 1958, the Health Insurance Institute reported this week. Breakdown (in billions) of the $16.7 billion total: doctors, $4.8; hospitals, $4.5; prescriptions and other medicines and appliances, $4.4; dentists, $1.7; miscellaneous (including private nurses, nursing homes, chiropractors, eyeglasses), $1.3. In addition, the public laid out $5.9 billion for health and hospitalization premiums, got back $4.7 billion in benefits. The insurance covered 123 million people for hospital expenses, in million for surgical, 17 million for major medical...