Word: publicity
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Dates: during 1960-1969
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...many Americans, Nader, at 35, has become something of a folk hero, a symbol of constructive protest against the status quo. When this peaceful revolutionary does battle against modern bureaucracies, he uses only the weapons available to any citizen?the law and public opinion. He has never picketed, let alone occupied, a corporate office or public agency. Yet Nader has managed to cut through all the protective layers and achieve results. He has shown that in an increasingly computerized, complex and impersonal society, one persistent man can actually do something about the forces that often seem to badger...
Nevertheless, many low-quality and hazardous goods find their way into the marketplace; too much is overpriced, and too little works right. Consumer protest groups, often led by women, have been organized in many states. Longtime consumer activists profess amazement that the public has waited so long to fight back. Until lately, amateur, part-time buyers have felt unequal to challenging professional, full-time sellers. Says Peter Drucker, author of The Age of Discontinuity: "We have been a very patient people by and large. Now people are fed up, and 1 do not blame them...
Still, U.S. consumers stand an increasing chance of winning in Washington. The Veterans Administration recently agreed to make public its comprehensive test data on hearing-aid performance. Nader wants the General Services Administration, the principal federal purchasing agent, to release its vast store of product information, which includes test results on goods as varied as bed sheets and flatbed trucks. Legislation is now in preparation to 1) require producers of household poisons to render their containers "childproof" by making bottles and packages harder to open, 2) set up more stringent health rules in fish-processing plants, and 3) force manufacturers...
...lawyer's dedication to hard facts. He makes accusations almost daily that would be libelous if untrue; yet no one has ever sued him on his charges against companies or products. He collects facts everywhere?from his audiences on campus speaking tours, from obscure trade journals and Government publications, from interviews with high officials, from secret informers in public office and private industry, from thousands of letters addressed simply to "Ralph Nader, Washington, D.C." Nader receives more mail than the majority of U.S. Senators and Congressmen, reads all the letters?but can answer...
...shoe heels generally worn. The nation's No. 1 consumer guardian is a conspicuous non-consumer. Ralph Nader does not care much about goods or appearances, and his income rules out luxury. He earns nothing from most of his work and supports himself by writing magazine articles and making public speeches for fees of $50 to $2,500. He refuses to divulge how much he earns, lest corporations find out how many investigators, if any, he can afford to hire. He turns down occasional six-figure offers from law firms and regularly shuns pleas for product endorsements. Partly because...