Word: publicists
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Dates: during 1920-1929
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Engaged. James Waterman Wise, publicist (Jews Are Like That), son of Stephen Samuel Wise (famed "liberal" Rabbi); and a Miss Elizabeth Halle Kraus; in Manhattan...
Last week Editor & Publisher turned specifically upon Edward L. Bernays, able Manhattan publicist (see above). Mr. Bernays, the magazine noted, had mailed "one of his familiar handouts" to New York newspapers, announcing that he was ready to make arrangements for newsgatherers when they journeyed to Dearborn, Mich., for the Edison-Ford celebration of light's golden jubilee. What gave rise to Editor & Publisher's wrath was the fact that Mr. Bernays' letter mentioned Herbert Clark Hoover. Commented Editor & Publisher:-''If Mr. Bernays were commissioned to make press arrangements for an address by the chief executive...
...document," unsigned, was said in London to be "a lark, a joke, a squib" perpetrated in 1919 by Samuel Kerkham Ratcliffe, British publicist, and "planted" on Shearer...
...Graf Zeppelin was built by pfennigs. In 1925 the Luftschiffbau Zeppelin was virtually bankrupt. Two ships which it had built, the Nordstern and Bodensee (since wrecked) were confiscated by France and Italy for War damages. The Los Angeles the U. S. forced it to build. Dr. Eckener, great publicist,* organized the Zeppelin- Eckener Spends (gifts, alms) and despatched collectors with small boxes to German street corners, theatres, beer halls, to collect pfennigs from money-pinched patriots. The pfennigs totalled enough to build the Graf Zeppelin...
Uncle Sham. Dr. Sunderland adds an appendix chapter roundly flaying, firmly negating Katherine Mayo's popular U. S. handbook of Indian dirtinesses and sexual shortcomings, Mother India.* But a Unitarian clergyman cannot meet Miss Mayo on her chosen ground. That has just been done by a scathing Lahore publicist, Kanhaya Lai Gauba. His book is Uncle Sham.† Without pausing to tilt over India with Miss Mayo he plunges straight into an exposé of U. S. dirtiness and shortcomings. Quoting chapter and verse from Herbert Hoover, Ben B. Lindsey, Bernarr Macfadden and many another, avenging Kanhaya Lai Gauba...