Word: progresso
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...faced it when I ate soup for breakfast. For a few days I had been eating ramen noodles for lunch, and this drew a few derisive snickers from my boss, but nothing like the hurricane of mockery and scorn which enveloped me when I heated up a can of Progresso soup (because I was hungry and didn’t have any traditional breakfast foods at hand) and ate it at 10 in the morning. There was general chaos. Faces contorted into fear, confusion and finally rage. People were coming from far-away parts of the office to look. They...
...Swedish Fish, Progresso soup and bananas...
While Dukakis appeared to have the parade crowd on his side, Bush received the endorsement of Il Progresso, the nation's largest Italian language daily newspaper...
...wings. All the public saw was a golden diva with a smile they could pour on a waffle. But Beverly Sills is 57, as she is the first to admit, and in her twinkling autobiography she is ready for revelations. She brings back the days of doing Progresso commercials on TV, catalogs the hilarities and humiliations of auditions, repeats Arthur Godfrey's introduction on Talent Scouts ("Vickie Lynn ((her stage name then)) is a beautiful girl with mounds of auburn hair and two of everything she needs"), recalls the anti-Semitism of her husband's friends, and displays some heated...
...picture was not always that pleasant for Gene Pope. Born in The Bronx, he edited his father's Italian-language // Progresso before buying the debt-ridden New York Enquirer in 1952 with $75,000 in borrowed money. Pope transformed it from a horse-racing sheet into a gruesome tabloid in order to turn a profit. "I noticed how auto accidents drew crowds," he recalls, "and I decided that if it was blood that interested people, I'd give it to them." In the mid-1960s, however, circulation leveled off, and the number of newsstands and corner candy stores...