Word: potent
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Dates: during 1980-1989
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Advertisers, who know a trendy location when they see one, are flocking to / Berlin. The Wall has become a potent new symbol in a plethora of TV commercials celebrating its opening. Pepsi-Cola filmed an ad that features a young woman handing a flower to a border guard. Quintessence, a Chicago cosmetics firm, taped a 30-second corporate ad depicting a family reunion at the Brandenburg Gate. AT&T interviewed people at the Wall who told how they phoned friends when it opened...
...think that the toxic-waste mess is all the work of big bad industry. The average homeowner uses more pesticide and chemical fertilizer per acre of lawn than farmers do on the same amount of land. Cut back on these potent pollutants as well as nonbiodegradable detergents, cleansers and solvents. An attractive alternative to buying chemical fertilizer is to compost fallen leaves and lawn clippings, which now constitute 18% of all municipal solid waste...
...line "They're tryin' to wash us away." Just then, the camera discovers the Mississippi roaring past, washing away Earl and his wily, wild, pre-TV tradition of Southern politics. What has happened down there is that the wind has changed, and for its last three minutes Blaze finds potent film poetry to express that change. The rest of the movie lacks Earl's heroic craziness. And the stars could use a dose of Blaze's spontaneous combustion...
...heroin addiction. Under development by a team at Yale University, the drug, like methadone, induces a generalized feeling of contentment rather than heroin's precipitate rush and euphoria. It is at least as effective as methadone in easing physical withdrawal and reducing cravings, and it is significantly more potent in blocking heroin's high if the addict tries to shoot up again. Unlike methadone, buprenorphine is relatively nonaddictive and carries almost no risk of overdose. In one trial of 41 addicts on methadone maintenance, it cut the number of those who continued to take heroin to just over half...
...rest of the world, however, she has remained one of liberty's most potent symbols. And for the U.S. she represents one of the few genuine foreign policy triumphs of the decade -- the moral shift in American diplomatic thinking away from collaborating with authoritarian allies to standing with democracy. Last week, when it came to a choice between a military putsch that might have brought a vicious but strategic stability to the Philippines and a woman who headed the weak but nevertheless legitimate government of the country, Washington chose Aquino...