Word: pitching
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Dates: during 1990-1999
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...project picks up speed--team members predict that, having cleared this first hurdle, the remaining 22 chromosomes should be mapped by the projected 2005 completion date--the debate around the nature of the work is reaching a fevered pitch. If millennium doomsdayers seem frightening with their predictions of global demise, they don't hold a candle to the groups that claim that the Human Genome Project is the first step towards an existence straight out of Huxley's Brave New World...
...Still, the most important pitch is the direct appeal, which McCain alone seems to have mastered...
Some special-interest groups are more equal than others, though, and McCain is hoping to close the gap with Bush by relying partly on veterans, a powerful and active voting bloc. "Go with me on one last mission," the former Navy pilot often tells veterans. The pitch is a combination not only of his winning story and expertise on foreign and military affairs but also of a commitment to shore up health-care and other benefits for this group. Even among veterans, who should know about McCain's POW struggle, though, the candidate has had to work just to introduce...
...Jordan--he's weathered the gonzo publicity machines surrounding his more high-profile efforts, including 1992's The Crying Game, for which he won a best original screenplay Oscar, and Interview with the Vampire, which came out as the worldwide Brad Pitt craze was fast approaching a fever pitch...
...taking a job with one of the big downtown banks. Shemmer is indignant. "Ninety percent of the analysts hate it," he tells his friend, a fraternity buddy. "There's no guarantee you're going to make more money." His friend wavers, and Shemmer hones in. Shemmer instinctively organizes his pitch into bullets and subpoints, neatly lining up Broadview's advantages and the competitor's downsides like he might at a client presentation. It's a habit of the analyst mind. Later, when a new co-worker asks how to do a particular task, Shemmer responds, "Walk me through...