Word: pennsylvania
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Dates: during 1960-1969
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...Supreme Court allowed states to finance bussing for parochial-school students; in 1968, it approved free textbooks for secular courses. More direct state aid seemed impermissible. Then came the Pennsylvania Education Act of 1968, the first of its kind in the U.S. That remarkable law allows the state to pay parochial schools the "actual cost" of teachers' salaries, textbooks and teaching aids in four secular fields: mathematics, modern foreign languages, physical sciences and physical education. The state pays the bill ($4,000,000 last year) solely through its income from horse and harness racing...
Nearly all major cities and about 22 states have created offices of consumer affairs, many of them headed by attractive and energetic women with whom housewives identify easily. The national prototype is Mrs. Virginia Knauer, 54, a Philadelphia grandmother who served as Pennsylvania's consumer adviser and last April was chosen by President Nixon to head the federal consumer program. Bess Myerson Grant, the 1945 Miss America who is now New York City's commissioner of consumer affairs, recently sent inspectors out to test restaurant hamburgers. When nearly one-third of the burgers failed to meet the city...
Beyer's pop psych is apparently remarkably effective. Pennsylvania Life Insurance has been spectacularly successful. Since 1960, it has increased its assets by 800%, to $48 million in 1968, and its life insurance in force by 11,600%. In 1968, its "gains from operations," the insurance industry's rough equivalent of profits, were $4,000,000. An investment of $13.50 in the company's stock five years ago is worth $242 today...
Despite its name, Pennsylvania Life Insurance is based in Los Angeles. It concentrates on selling disability income insurance, which its 1,850 salesmen peddle with missionary fervor to self-employed merchants, farmers and smalltown businessmen. The salesmen are not required to be creative, but merely to read a 25-minute presentation prepared by the company. Management's philosophy is that anybody who can read can sell. Success is founded on making plenty of presentations; salesmen make as many as a dozen brief calls for each prospect who is willing to listen to a presentation. But Penn Life has calculated...
Markus in 1955 bought the nearly defunct Pennsylvania Life Insurance and moved its headquarters to Los Angeles. Using that firm as the major building block, he then formed a parent holding company, Pennsylvania Life Co., which could make acquisitions more easily than an ordinary life insurance company. Pennsylvania Life has expanded to include a mutual fund, Pennsylvania Securities Co., National Central Life Insurance Co. and other insurance firms. Last month Pennsylvania Life joined with H & R Block, Inc., tax consultants, to form a new, jointly owned subsidiary. It will sell mutual funds and insurance to H & R Block clients...