Word: orchestra
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...project is the brainchild of Google, which hopes to both foster online classical-music communities and cement YouTube's reputation as a repository for quality content. After dreaming up the idea in late 2007, Google approached prominent musicians and ensembles such as the London Symphony Orchestra and Tilson Thomas, a new-media pioneer in his work with the San Francisco and New World Symphonies...
...clips were evaluated by members of the London Symphony Orchestra and the Berlin and New York Philharmonics, among other ensembles, who selected 200 finalists. Those videos were posted on the YouTube Symphony Orchestra channel in February. YouTube users then voted for their favorites, American Idol-style - and in Idol-like droves. Since the launch of YouTube.com/Symphony in December 2008, organizers say, the site has received more than 14 million views. (Read TIME's 1974 story "Carnegie Goes Electronic...
...Making of a Virtual Orchestra Tilson Thomas, who made the final selection for the April 15 concert, says the project is one way to "widen everyone's conception of what classical music is," a point he'll underscore with an eclectic program including works by Bach, Mozart, Brahms, Villa-Lobos, John Cage, Tan Dun and the DJ-composer Mason Bates. He hopes the project will demonstrate how important the genre is to people of different ages, nationalities, backgrounds and professions - and that performers will learn how to use the Internet and YouTube to better market themselves, just as budding writers...
...video appearance. The musicians will rehearse the program during a classical-music summit at Carnegie Hall from April 12 through 15. They've already had a chance to study the repertory in online master classes hosted by professionals like Maxine Kwok-Adams, a violinist with the London Symphony Orchestra, who offers bowing tips for the Tan Dun piece...
...believes that "orchestras need to figure out how to be relevant and reach new audiences," the most fascinating aspect of the YouTube orchestra is its vision of community. "The purpose of music and maybe even the purpose of life is to connect with people and create," he says. Whether that will work musically is anyone's guess. But it is undoubtedly, as Moe puts it, a "really fun experiment." And for the performers, there's not much to lose. "I'm so glad someone is footing the bill!" Moe says...