Word: optical
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Dates: during 1990-1999
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...retail revolution was mail order, led by Sears, Roebuck in the 1890s, and it solidified the idea of fixed prices, since buyer and seller were often separated by hundreds of miles of rail track. In the Internet age even buyers and sellers separated by 10,000 miles of fiber-optic cable are closer than those prairie purchasers were to Mr. Sears. They are nanoseconds away, and, as is becoming increasingly apparent, speed kills. It kills old economics, it kills old companies and it kills old rules...
...Donohue paid Castro a visit last July, the first ever by a U.S. Chamber of Commerce chief. Other high-profile delegations--including one led by Illinois' Republican Governor George Ryan in October--descended on Havana soon after, scoping the possibilities of selling everything from long-grain rice to fiber-optic cable. "[The Cubans] need everything in the world--technology, farms, hospitals," says Ryan. "Illinois would be in a prime position to help them." In a key step toward that goal, Missouri's Republican Senator John Ashcroft, prodded by U.S. farmers desperate for new global markets, introduced a bill this fall...
...ISSUE] Internet service providers such as America Online want the government to force cable companies to give them access to new high-speed fiber-optic lines...
...underwater massage in a private pool filled with flowers, or stay dry and pick one of the 18 other options, like the Balinese or Indian oil rubs. For the piece de resistance, visitors soon will be able to steam and swathe themselves in mud in a room where fiber-optic cable replicates the night sky. A soft rain from the fake night dome washes them clean...
...light then passes through the lens, which lies directly behind the iris and changes shape as needed--curving or flattening--to help focus the image onto the retina, the light-sensitive tissue at the back of the eyeball that converts the light into electrical signals. From there, the optic nerve sends these impulses to the brain's optic centers, which create the picture in your mind...