Word: newsstands
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Dates: during 2000-2009
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...like work. "We're not against change. But just to have the rug pulled from under us like that - why didn't they tell us how bad it was?" says Dave. "I would have paid more for it." Now Dave buys one of the Detroit papers, usually at the newsstand because they deliver only three times a week. But it's not the same...
France, a country on the cutting edge of haute couture, should not attempt to save women from oppression by dictating what they wear. On my last day in Paris, I glanced at a newsstand and saw 50-year-old Sharon Stone topless on the cover of Paris Match. In a country so seemingly liberal, the ban on burkas feels even more out of place. I agree that measures should be taken to ensure that citizens are not forced into wearing this traditional attire against their will, but a universal law prohibiting them is not the solution. However...
...seems counterintuitive to suddenly, during a recession, charge a premium for a magazine that others get for nothing - without putting, say, a Treasury bill in each newsstand copy. Not to mention pulling such a move while competing with all the financial advice that's sitting there gratis on the Internet. But the publishers don't see it that way. "Our audience is of very high-net-worth individuals," says Worth publisher Patrick Williams. "Not someone like me who's worried about their 401(k)." (See the top 10 magazine covers...
...their home as well as a minimum net worth of $2 million). Those prospective readers are so psyched about the wealth-management advice they get in their free bimonthly that they tell their rich but less-favorably-zip-coded friends, who then plunk down the $20 at a newsstand. "If there's six degrees of separation between all of us, there's about one degree of separation between high-net-worth individuals," says Williams. "We think the news will spread pretty fast...
...When founder Randy Jones sold his share of it in 2003, its circulation was 500,000. It finished last year with about 50,000. The subscription rate listed on its website is $36. (Subscribe now and save $84 on the cover price!) And only 3% of its copies were newsstand sales, so it's not like that was a big business anyway. Sandow Media Corp., which bought Worth last year, also publishes Luxe (high-end design), True Beauty (high-end cosmetics) and Watch Journal (high-end wristwear). So the company probably feels it has a good read on the pulse...