Word: newscasting
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Dates: during 1950-1959
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Five nights a week, around dinnertime, the TV sets in some 3,916,000 U.S. homes* are tuned to a 15-minute news program, NBC's Huntley-Brinkley Report. Although CBS's Doug Edwards commands a slightly larger audience, no other television newscast has collected more major awards (seven in all) or has tried Report's distinctive formula: two newscasters of equal rank, working from different cities as a team...
...Said Brinkley wryly of this sudden prominence: "I did what I'd been doing for years, but people paid attention.") In October 1956, Huntley and Brinkley-who had not even met before their paths crossed at the conventions-went on the air with the two-headed, 15-minute newscast, have been there ever since...
...industry sometimes refers to as "saga songs." At odd hours of the day or night, 40-year-old Jimmie Driftwood takes up his guitar and plunks them out with the ease of a molting rattler shucking its skin. His most recent inspiration came to him via a radio newscast while he was touring the Ozarks in his air-conditioned Buick one hot day this summer. Nikita Sergeevich Khrushchev, he heard, would soon be a visitor to the U.S. Jimmie began to sing, his wife Cleda got out paper and pencil, and three weeks later RCA Victor was pressing...
...startling new problem of keeping far-out candidates like Homer out of newscasts arose because of the Federal Communications Commission's overly cautious interpretation of the Communications Act, which declares that any station that lets any legally qualified candidate use its air time must give equal opportunities to competing candidates. Until last February, this provision was interpreted to cover political campaigning. Then a perennial also-ran in Chicago named Lar Daly (TIME, March 30) claimed that it also governed straight newscasts, charged that WBBM-TV had violated the act by not giving him equal time after showing film clips...
...which put him to taking things easy. "I'm not the chicken I was," said Winchell, who is 62. He is in a position to coast: he gets $1,200 a week from his parent paper, Hearst's New York Mirror, and additional income from his radio newscast, show-business appearances ($70,000 for two weeks in Las Vegas last year), and his column syndication-down to about 145 papers-keeps him in the 91% income tax bracket. The old lion has not only grown mild, but flabby ("I'm six pounds overweight right...