Word: neuroeconomist
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...make us more prone to do whatever everyone else is doing - or whatever Jim Cramer tells us to do. "The brain cannot afford to re-evaluate on a millisecond by millisecond basis. So it will use other people's opinion as a proxy for its own," says Emory University neuroeconomist Gregory Berns, author of the new book Iconoclast: A Neuroscientist Reveals How to Think Differently...
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