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...could work with only a handful of reporters and producers to get their story before 50 million network-news viewers every night and all over the papers the next morning. By contrast, Obama's most recent prime-time news conference, which was carried live July 22 on cable news, NBC, CBS and ABC, reached a combined audience of 24.7 million, according to Martha Joynt Kumar, a political scientist at Towson University who studies presidential communications. To compensate, Obama's message advisers spent the first year keeping their boss on as many outlets as they could - with 129 press interviews...

Author: /time Magazine | Title: The White House Scrambles to Tame the News Cyclone | 3/4/2010 | See Source »

...studios. But before the 25th Academy Awards, several of its primary financial supporters unexpectedly backed out.The Academy needed to secure another sponsor, or else to cancel the extravagance they’d planned. Just in time, RCA purchased the rights to broadcast the ceremony, and it was watched on NBC by the largest audience in the history of television at that time...

Author: By Molly O. Fitzpatrick, CRIMSON STAFF WRITER | Title: Widescreen to Flatscreen: Televising the Oscars | 3/2/2010 | See Source »

...Sources: NBC; Twitter; BBC; Sweden's the Local; New York Times; SI.com BeatCrave.com...

Author: /time Magazine | Title: Verbatim | 3/1/2010 | See Source »

...genealogy fascinates everyone who is not in my family. PBS's new show Faces of America, hosted by Henry Louis Gates Jr., traces the lineage of Dr. Oz and Meryl Streep, while NBC's upcoming Who Do You Think You Are?, executive-produced by Friends actress Lisa Kudrow, seeks out the dead relatives of Sarah Jessica Parker and Spike Lee. In an episode of the NBC show, Kudrow goes to Belarus to find the grave of her great-grandmother who was killed in the Holocaust and meets a family member who survived. It's fascinating, but probably only because...

Author: /time Magazine | Title: Reluctantly, Joel Stein Discovers His Roots | 3/1/2010 | See Source »

Since its conception, SRP has enjoyed widespread popularity. BBC and NBC used Liang’s music during the 2008 Beijing Olympics; it has also been featured in Louis Vuitton ads as well as a recent episode of “The L Word...

Author: By Anna M. Yeung, CRIMSON STAFF WRITER | Title: Project Cultural Restoration | 2/26/2010 | See Source »

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