Word: nbc
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Dates: during 1980-1989
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...unexpected, but CBS's delay in naming a successor was. For a time the network dickered with Marcy Carsey and Tom Werner, producers of The Cosby Show and Roseanne, but negotiations fell through. Finally, late last week, the network completed a deal with Jeff Sagansky, 37, a former NBC program executive who heads Tri-Star Pictures, which produced this fall's hit movie Look Who's Talking...
...week vacancy at the top was a painful symbol of the network's mounting woes. Dethroned from its No. 1 spot in the Nielsen ratings by NBC during the 1985-86 season, CBS has lately sunk to a feeble third place. Its ratings for the November "sweeps" were the lowest for any such period in its history. The ten prime-time shows CBS introduced this fall were a conservative lot, and none has been a ratings hit. Just two CBS series, 60 Minutes and Murder, She Wrote, finish regularly in the Top 20, and both are getting...
Slumps, of course, are made to be broken. ABC jumped from nowheresville to first place in the mid-'70s, and NBC was a sorry No. 3 before Bill Cosby helped boost it to No. 1 in the mid-'80s. But CBS may be in more desperate straits than either of them was. For one thing, its low ratings are compounded by poor demographics: its audience is not just smaller but also older. What's more, cable and other viewing choices have siphoned away much of the network audience and made it tougher for a weak network to revive itself...
Mosteller said he taught probability and statistics to students all across the country during the 1960s on NBC's "Continental Classroom" television program. In collaboration with David L. Wallace of the University of Chicago, he also used statistical techniques to determine that James Madison wrote several of the Federalist Papers, whose authorship had been disputed, he said...
...over. Pipes will take part in a four-and-a-half hour special NBC Today show this Sunday...