Word: multiplatform
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...largest firms that survived the crisis. Could one argue that financial firms need to get bigger, not smaller? There is no evidence that large, multiplatform banks are more efficient or able to sustain risk than smaller banks. When I was on Wall Street, we used to have at least 20 firms that competed in the market. My book is the story of how Wall Street started as a group of small firms, and how those firms maneuvered to survive and prosper, but in the process, most either failed or were swallowed up by others. The net result has been...
...service and some of the logical extensions of how companies will use Twitter in the future. Some of these firms are already using Twitter, but their efforts are in the earliest stages of development. 24/7 Wall St. evaluated other sensible and potentially highly profitable ways Twitter's real-time, multiplatform presence is likely to be exploited - in the best use of that word - to expand businesses both large and small...
...existence, one so new and intimate it still seemed like magic. Obama is in a mediasphere that includes broadcast, cable, blogs, Twitter and sundry home-entertainment boxes. To persuade in this world - and the President is not just the decider but also the persuader - you have to go multiplatform. (Read "The New Liberal Order...
Lucasfilm didn't open its office in Singapore just to fulfill the dreams of a few dozen lucky young sci-fi fans. The company's desire to develop these workers into cross-disciplinary, creative thinkers will be crucial to its efforts to turn every Lucasfilm project into a multiplatform, multimedia event. Since arriving at Lucasfilm, both Pang and Dunsmoor have gotten intensive training in classical art, and their more experienced colleagues have helped them sharpen their technical knowledge. Those skills can be applied to any medium Lucasfilm works in, from feature films to TV animation to video games. "We keep...
...Mazda (the Wii) may work fine for many families. Games such as Brain Age and Guitar Hero, which attract the mainstream audience, often don't require the most advanced hardware--it's their novelty, storytelling and fun factor that count. Moreover, game publishers are increasingly going to multiplatform strategies for big titles, as production costs have soared. That means fewer exclusive games for one console system, an ominous sign for Sony with the priciest box on the shelves...