Word: multibrand
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...Jagdish Khattar, former managing director of Suzuki India who now runs Carnation Auto, an independent multibrand auto sales start-up, attributes Ford's poor showing to a lack of the right mass-market product. Its India models - the Fiesta, Ikon and Fusion - are relatively large and expensive (for India). Small cars - those powered by engines of 1.5 liters or less and generally costing no more than $8,000 - drive 70% of auto sales in the country. "Ford was operating in just 30% of the market," says Khattar. "All the action was happening elsewhere." The diminutive Figo is Ford...
...environment and cut costs. Mars and Cadbury have unveiled plans to increase the amount of cacao they harvest from sustainable sources because it is good for the environment and will also relieve potential shortages in the future. The high-end stroller company Bugaboo just announced it is joining the multibrand (RED) campaign - think Gap, Apple, Bono - and will start contributing 1% of its total revenues to the Global Fund that helps AIDS programs in Africa. That's 1% of Bugaboo's revenues, not profits...
...When I was a teenager, a psychic told me, 'Your biggest challenge will be life-work balance'. That's certainly turned out to be true!" laughs 42-year-old Internet entrepreneur Natalie Massenet, who juggles motherhood with helming Net-a-porter.com the multibrand e-tailer that ships fashion's must-haves to 150 countries...
...jeans part of the luxury universe," explains Rosso. "If we could do that with denim, maybe we could do it in other ways. My intention is to be part of a new, upcoming version of prêt-à-porter." Investment bankers are skeptical that Rosso could transform Diesel into a multibrand conglomerate, but smaller designers have long hoped for a private concern to find a third way between big business and the financial pitfalls of independence...
MALKA, 45, A SHOE MAN FROM MONTREAL, says the company underwent some changes after he became president in 2001 (before that he headed the footwear division from its inception in 1995). "We decided it was important to not just have a single brand. So we created a multibrand, multichannel distribution concept, where you're selling 20 to 10,000 garments. This allows us to go from junior to haute couture, understand consumers from Tokyo to Wisconsin and mass merchants to Bergdorf Goodman. We're going to make sure that every one of our 16 brands has a voice...