Word: mouth
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...saturation marketing campaign and ignored the mostly negative reviews. (Perhaps they read TIME's contrarian review of Clash of the Titans and decided to give the movie a try.) The Friday-to-Saturday drop for Clash, from $26.4 million to $21.6 million, might be attributed to mediocre word of mouth or preoccupation by the movie's core male audience with the NCAA men's Final Four. (Go, Butler...
...When demand exceeds supply, it's great for word of mouth but lousy for business. So to secure 3-D screens for their product, some studio bosses have been playing old-fashioned hardball. The week before How to Train Your Dragon opened, the Los Angeles Times reported that "Paramount Pictures is telling theaters that if they don't show the upcoming DreamWorks-produced Dragon on a 3-D screen, then it will withhold from the theater a 2-D version of the movie to play instead ... Many multiplexes only have a single 3-D screen, so not having a conventional...
Norman K. Mailer '43 was overweight and slightly balding when he met Carole Mallory, the woman who would become his mistress for nine years. But, she tells us, he definitely had a mouth worth kissing. Need more details? Mallory's new memoir, Loving Mailer tells...
...beautiful and genetically superior baby," she said. "I was hoping for a black guy, but I got a Jew." Right then I felt grateful both for Cassandra and for the fact that she didn't put that in our wedding vows. I just hope Laszlo didn't inherit her mouth...
...Runaways, starring Dakota Fanning and Twilight's Kristen Stewart, is already DOA after two weeks. About as close as a non-Hollywood film can get to hit status is the $9.2 million cadged so far by Roman Polanski's The Ghost Writer, which has had great word of mouth from most of those who've seen it - but not nearly enough have seen it. (See the top 10 Pixar voices...