Word: mouth
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...these movies found their audiences through word of mouth. Transformers 2 got its gigantic turnout through brand recognition and auteur pull. No question: when director Michael Bay and executive producer Steven Spielberg get out their toys to play, people will pay to watch - even if it's a not-very-interactive video game in which the stars (Shia LaBeouf and Megan Fox), and the audience too, are essentially passive onlookers at a 'bot convention where fights keep breaking out. For 2½ hours. The machine-made movie attracted nearly 30 million North Americans in the past few days...
...result of alcohol consumption. The new study, part of the Lancet's "Alcohol and Global Health" series published last Saturday, used the same statistical tools as the previous one, and found that for 2004 the figure had increased 0.6%. Alcohol-related causes of death include accidents, violence, poisoning, mouth and throat cancer, colorectal cancer, breast cancer, suicide, stroke and many others. (See how to prevent illness...
...signs. Drivers on jam-packed streets honked their horns in protest. Apartment dwellers climbed to their rooftops to shout "Allahu akbar" and "Death to dictator!"--a gesture last seen three decades ago. When the regime blocked the Internet and cell-phone networks, demonstrators organized their rallies by word of mouth. It was democracy in action. "The amazing thing is that this movement has no leader," said Sima, 40, a book editor in Tehran. "Sure, people support [opposition presidential candidate Mir-Hossein] Mousavi, but the real reason they're here is to protest against the fraud...
...most part, unnoticed. Until she was signed in 1976 for the ABC series Charlie's Angels, Fawcett was most visible as an icon of TV commercials: she made the Mercury Cougar pant and gave extra body to Wella Balsam shampoo. For Ultra-Brite Toothpaste, her smiling mouth was the ideal 24-hour product placement...
Everyone began turning to regular phone calls and e-mail, then the only means of communication among the majority of Iranians, apart from word of mouth at rallies. I started to obtain information about events from family, friends and people on the streets and in shops and taxis. But at least once I found myself caught up in street demonstrations and clashes when trying to cross town. On June 18, when about 200,000 Iranians held a mourning march for those killed in clashes, I walked past three chador-clad girls who were holding posters in front of their faces...